Preface............................................................................................................................... 2 A note about images................................................................................................ 2 Introduction.................................................................................................................... .3 Origins of Celluloid.................................................................................................... 3 Chronology of Manufacturers of Celluloid Bookmarks............... ..4 Sales Samples..........................................................................................................4 Two Important Manufacturers........................................................................... 5 Baldwin and Gleason – Pioneers............................................................. .5 Whitehead & Hoag – Prolific Producers.............................................. 8 Dating Whitehead & Hoag Bookmarks......................................... 9 About hearts.................................................................................................... 10 Whitehead & Hoag Designs................................................................. 15 Whitehead & Hoag Sponsored Series......................................... 22 Scarce and Unique Whitehead & Hoag Designs..................36 Whitehead & Hoag Sales Samples..................................................47 Other Manufacturers............................................................................................... 50 Charles Galle.......................................................................................................... 50 Baltimore Badge and Novelty Company.......................................... 51 F. F. Pulver Company..........................................................................................51 Bastian Brothers Company.......................................................................... 54 The Meek Company......................................................................................... .56 American Art Works......................................................................................... .57 J.B. Carroll Company....................................................................................... ..60 Cruver Manufacture Company................................................................ ..61 Brown & Bigelow Company..........................................................................63 Parisian Novelty Company......................................................................... ..63 Ehrman Manufacturing Company........................................................ ..65 Jobbers and Religious Publishers....................................................... ...66 David C. Cook Publishing.................................................................... ...66 Allan Sutherland............................................................................................70 Westminster Press................................................................................... ...72 Other Miscellaneous Manufacturers................................................ ...77 H J Aluminum.............................................................................................. ...77 A. J. Keil............................................................................................................. ...77 Smith d’Entremont & Co., Ltd........................................................... ..78 Conclusion................................................................................................................... ..80 |
Baldwin & Gleason oblong for Schilling is a new design that can be added to their list on p. 5-7. This design of pine boughs above an oblong page flap appears to be painted rather than printed. It has a clear patent date of 1886 although no such patent has yet been located.
Added 4 March 2021 |
Whitehead & Hoag reading owl for Coca-Cola: p. 16-17, fig. 38-40, mentioned as example with no shaft but not illustrated; also mentioned on p. 22 as part of sponsored series by Coca-Cola.
Note that there is also a good paper facsimile of this design with text on the back giving the original size and date, but not the maker, even though it is clearly marked. Added 13 November 2020 |
Whitehead & Hoag poppy for the Los Angeles Times, p. 19, fig. 59-60: A news article dates this bookmark issued for the National Educational Association Convention to 1899. Added 21 February 2021
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Whitehead & Hoag tombstone for the New England Company, p. 20, fig. 61: there is an ad for this bookmark which provides a date of 1915. It should also be noted that this is the same "Priscilla, the maid of New England" featured on another very different design on p. 44, fig. 188. Added 21 February 2021.
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Whitehead & Hoag globe on a pedestal for Omega, p. 20, fig. 63: a better illustration found as well as an image of the back side.
Added 25 January 2021 |
Whitehead & Hoag holly for Kodak: two more examples of this scarce design were found. The article states that the only known version was from the Hoskins series. p. 21, fig. 70 and p. 32-33, fig. 140. The Kodak example was overlooked from a group auction. A third example with a verse from Luke II was also found. Could it have been produced for one of the religious publishers, such as David Cook? Added 15 November 2020 |
Whitehead & Hoag red rose at the Pan American Exposition, 1901. p. 22, fig. 73. This aluminum variant with no maker name was clearly inspired by the W&H version, but almost every element is slightly different: the shape and color of the rose and leaves, the illusion of folded back edges where the rose pokes through and the look of the bottom of the stem. Yet is it interesting to see that the design was appealing enough to inspire an imitator, even in a different material. Added 20 February 2021
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Meek carnation for Carnation, Lewis & Clark Exposition, 1905. p. 23, fig. 78. An undamaged example was located and Meek was confirmed as the maker in very tiny letters below the right side of the can.
Hammond carnation, Beatitudes: Another carnation appeared with a new religious publisher. Note that this design is different from Meek's as well as the versions used by Whitehead & Hoag, Pulver (p. 52, fig. 221), and Ehrman (p. 65, fig. 280). The design is flipped and does not have the illusion of the stem poking through the shaft; the page flap is also different from the other versions.
Added 13 November 2020 |
Whitehead & Hoag acorn for A. S. Cameron Steam Pump Works, p. 42, fig. 176: A much better image of this delightful companion to the Cameron lass was discovered, showing the detail of the design.
Added 9 February 2021 |
Whitehead & Hoag shield for Royal Insurance Company, New York: This apparently unique design could be added on p. 45 after fig. 189-190 for Metropolitan Life Insurance. It is very different in shape and colors from the RWB shield cited on p. 13, fig. 32 and p. 32-33, fig. 143.
Added 21 November 2020 |
Whitehead & Hoag can-can girl: Another unique design could be added on p. 46 after fig. 197. Her leg was meant to be moveable but was never attached according to the seller. It's possible she wasn't a bookmark since there is no advertising, but she is the right size and could have been a sample that was never used.
Added 9 February 2021 |
Whitehead & Hoag two birds sales sample provides a clearer image and a slight variation of the one on p. 47, fig. 201. . This version has a copyright statement of 1903 curved around a leaf below the larger bird.
Whitehead & Hoag red rose sales sample adds a different but more common red rose to the one on p. 48, fig. 204. It has a different tag line of "Makers of Low Price Advertising Novelties with Merit", a variation on the phrase "High Grade Advertising Novelties with Merit" found on the carnation example, p. 47, fig. 204 for the London office
Added 5 December 2020 |
Meek Company poppy for Waterloo Gasoline Engine Company is a new design that can be added to their list on p. 56-57. It is identical to the red poppy from Bastian Brothers, fig. 237, p. 55. There is a reference to an unlabeled version of the red poppy with the Lord's Prayer, fig. 302, p. 68, that says it resembles a similar die-cut but with artwork of red and yellow roses by Meek. With the discovery of the same poppy artwork, this unlabeled version could have been made by either Meek or Bastian Brothers.
Added 25 January 2021 |
American Art Works pond lily for Pilsener, is a new design that can be added to their list on p. 57-60. This lily is different from the one by David Cook, p. 21, fig. 68 and the one by Sutherland, p. 71, fig. 321 and Westminster, p. 72, fig. 327.
Added 13 November 2020 |
Whitehead & Hoag red birds with Search the Scriptures for Standard Publishing: This unique design introduces a new religious publisher, which was actually acquired by David C. Cook in 2015. It is presumably by Whitehead & Hoag due to its similarity to the two bluebirds made for Standard Publishing, listed as another inspiration for Cook (p. 67, after fig. 290). Added 20 October 2021
Whitehead & Hoag blue birds for Standard Publishing: many other examples exist, but this one is marked W&H and adds evidence that the red birds are also by W&H (p 67, after fig. 290) Added 20 October 2021
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David C. Cook pansy with Beatitudes: Another example of using a design by Whitehead & Hoag (p. 9, fig. 12-13; p. 19, fig. 58; p. 22, fig. 71-72; p. 36, fig. 158), this pansy can be added to Cook's list on p. 67. Added 9 February 2021
David C. Cook pansy with Ten Commandments: So far a unique design of pansies, it can be added to Cook's list on p. 70, and the die is similar to Fig. 316-318, p. 72 by Sutherland. Added 20 October 2021
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David C. Cook heart with Acts 20:35: this hear has a different artwork for the garland from other heart examples, although it is difficult to tell if it is the same as the one illustrated in the catalog on p. 69, fig. 303. It has two charming birds at the top and the same greeting on the back.
Added 9 February 2021 |
Westminster Press iris with the Ten Commandments: this new design is different from the iris on p. 72, fig. 326, which appears to be plastic. Perhaps this iris is the original design from the ad in fig. 323. Only two of the designs are illustrated in the ad, so it's not possible to be sure, however.
Added 15 November 2020 |