The story started with the picture on the right. Cutout bookmarks stick out of a hardbound edition of Kafka's Metamorphosis, and they obviously depict figures from the story. A friend of mine had seen this picture in a book about advertising, and knowing that I am an enthusiastic bookmark collector, she came and showed it to me. My interest was stirred and I began with investigations on the web.
The traces soon led to the Felix Jud Bookshop in Hamburg, Germany, They were the publishers of the Kafka bookmarks: a traditional house selling books since 1923, also engaged in publishing and art trade. As it turned out, Felix Jud is one of the most distinguished bookstores in Germany, and a very remarkable place. They have created an image of exceptionality by combining literature and art in a unique way and filled it with vibrating life, events, well-known artists and authors from home and abroad.
Excellence seems to be their guiding principle, thus they had not printed the Kafka bookmarks by themselves but commissioned them to one of the largest and reputed advertising agencies in Europe: Scholz & Friends with headquarters in Hamburg and Berlin.